Monetization Expansion The Sun-Times relies on digital ad tech such as Google AdSense and AddThis, paired with Parse.ly analytics. There is an opportunity to upsell expanded programmatic ad packages, sponsored content, and data-driven audience segments to local and regional advertisers, with HubSpot powering campaign management and nurture workflows.

CRM Growth HubSpot usage signals mature marketing operations and a path to growth in reader acquisition and retention. Propose CRM-driven programs to grow digital subscriptions and memberships, plus cross-sell opportunities for events or premium content, guided by Parse.ly-based audience insights to improve targeting.

Analytics Solutions Parse.ly analytics capability can be extended as a sales differentiator. Offer advertisers access to performance dashboards, audience segments, and creative testing insights; provide white-labeled reporting to attract agencies and local partners.

Local Partnerships Strong local focus and community credibility can unlock local sponsorship opportunities. Target Chicago-area businesses, neighborhoods, and city initiatives with branded content, sponsored newsletters, and event sponsorships that align with working-class readership and civic topics.

Video Advertising Multi-platform production and delivery capabilities suggest growth in video and native formats. Propose video advertising packages, sponsored video series, and cross-platform campaigns that blend with display and native ads, leveraging newsroom content to increase engagement and advertiser value.