Audience growth Leverage multi-platform production and delivery capabilities to offer advertisers integrated campaigns across digital, print, and mobile channels, capitalizing on the Sun-Times' local Chicago audience reach.

Local market focus Position sponsorships and native ad opportunities around community journalism, business coverage, and worker-focused storytelling to align with the publication's mission and readership.

Digital ad stack Target advertisers with the existing tech stack (Amazon Advertising, Google AdSense, Snowplow, Piwik PRO) to deliver measurable campaigns, audience insights, and performance reporting.

Sponsored content Offer branded content and investigations partnerships through editorial leadership changes and enterprise coverage to monetize in-depth reporting and reach readers seeking trusted local news.

Revenue growth Explore diversified revenue via classifieds, events, and subscriber-led offerings leveraging the Sun-Times’ brand and community engagement to drive incremental revenue streams.