Advocacy Outreach Active Capitol Hill engagement and a national advocacy mandate create opportunities to offer policy analytics, coalition management, and government affairs services to amplify influence and secure funding.

Fundraising Tech Current use of Squarespace Commerce and Stripe indicates readiness for online giving; opportunities exist to optimize donor conversion, implement recurring giving, and integrate CRM to track donors and campaign ROI.

Social Growth A TikTok presence and ongoing social campaigns provide a foundation for expanded video content, cross-platform fundraising campaigns, and influencer partnerships to raise awareness and drive engagement.

Corporate Partnerships Past collaborations with Pfizer and Tempaper suggest a path to expanded cause-marketing, sponsor programs, and CSR engagements; value proposition around patient access and research funding could attract pharma, brands, and foundations.

Data & Analytics With Google Analytics in place, there is potential to develop dashboards and KPI tracking for advocacy impact, fundraising ROI, and audience segmentation to tailor messaging and improve campaign performance.