Competitive Landscape China Eastern Airlines operates in a competitive industry alongside major players like Lufthansa, Turkish Airlines, and Emirates. Identifying unique selling points and key differentiators could be crucial for market penetration.

Employee Engagement With a significant workforce of 5001-10000 employees, leveraging internal engagement strategies and employee advocacy programs could enhance the company's brand image and attract potential clients.

Global Presence China Eastern Airlines can leverage its global network and partnerships to offer seamless travel solutions to corporate clients with international operations. Emphasizing efficiency and connectivity in sales pitches could appeal to such clients.

Sustainability Focus Given the increasing emphasis on sustainability in the aviation sector, highlighting the company's environmental initiatives, fuel-efficient fleet, and carbon footprint reduction measures can be a compelling selling point to eco-conscious organizations.

Technology Integration Investing in cutting-edge aviation technology can enhance operational efficiency and customer experience. Demonstrating the implementation of advanced tech solutions such as AI-powered systems or online booking platforms could attract tech-savvy clients seeking convenience and innovation.