Geographic Expansion China Highlights has recently expanded its office presence in Serbia, indicating a strategic move to strengthen its operations and local presence in emerging markets, which could open avenues for partnerships and tailored travel services in Southeast Europe.

Diversified Transportation Services The launch of the Lancang-Mekong Express and the China-Laos Railway's online ticketing app demonstrate the company's focus on integrating cross-border freight and passenger transport, presenting opportunities to offer comprehensive travel and logistics solutions across Southeast Asia.

Digital Innovation By deploying multiple web analytics and user engagement tools such as Google Analytics and Hotjar, China Highlights shows a commitment to digital customer experience enhancement, opening possibilities to provide advanced marketing services or targeted digital solutions.

Market Positioning As a highly-rated China tour operator with a strong reputation on TripAdvisor, the company’s emphasis on customized tours suggests opportunities to expand into luxury and niche travel segments or to partner with local hospitality providers seeking specialized marketing and sales support.

Growth in Travel Services The recent launch of international passenger services and online train ticketing indicates active growth in cross-border travel offerings, enabling sales teams to target both inbound tourists and international freight operators for bundled travel, transport, and logistics solutions.