Celebrity endorsement Cox & Kings successfully hired Anushka Sharma as the company's first brand ambassador, leveraging her influence as a Bollywood youth icon and avid traveler to attract a broader customer base.

Expansion and acquisition The recent acquisition of Holiday Breaks Limited by Cox & Kings demonstrates the company's growth strategy and presents an opportunity for cross-selling and upselling travel packages to the acquired company's customer base.

Awards recognition Winning prestigious awards like the World Travel Awards and the National Tourism Award positions Cox & Kings as a trusted and reputable travel company, providing a competitive edge in sales pitches and client retention.

Product launch The launch of the 2023-24 Worldwide Brochure by Cox & Kings featuring new tours presents a prime opportunity to engage existing customers with fresh travel offerings and attract new clients through targeted marketing campaigns.

Financial challenges resolution Despite past fraud complaints and financial challenges, Cox & Kings' consistent presence in the market and proven track record offer a chance for sales professionals to rebuild trust with clients by highlighting the company's enduring commitment to quality service and unique travel experiences.