Independent positioning As an independent agency serving Cincinnati and Ohio with a broad range of personal and business insurance, Chip Berry Insurance can be positioned to cross-sell between homeowners, auto, life, and business coverages to existing clients and during client onboarding.

SMB focus Small to mid-sized businesses (2-10 employees) are a core segment; target local SMBs for bundled business insurance packages (property, liability, workers’ comp) and risk management services to deepen wallet share.

Lifecycle opportunities Clients undergoing life events (home purchase, marriage, new business venture, teen drivers) present upsell opportunities for new or updated policies and additional coverage elsewhere in their portfolio.

Digital footprint With tech stack including WordPress, Shopify, iCIMS, and Google Cloud, leverage digital channels for lead capture, client education, and self-serve policy education to nurture prospects and convert inquiries into quotes.

Growth levers Revenue in the mid-range suggests scale potential; emphasize expansion into adjacent markets in Ohio, plus cross-sell to existing personal lines via bundled offerings and proactive renewal campaigns to improve retention.