Event Potential Target corporate retreats, weddings, and private parties given their fully equipped villas, on-site event planners, and scenic lake location to upsell premium spaces, catering, and team-building activities.

Wedding Momentum Leverage recent finalist recognition in Best of 2026 by Wisconsin Bride Magazine to attract bridal inquiries, package enhancements, and preferred vendor integrations to capture high-margin wedding business.

Local Partnerships Capitalize on 4,000+ acres of water and winter recreation to partner with outdoor adventure providers, fishing charters, cross-country ski tours, and snowmobile outfitters for bundled packages.

Digital Growth Expand digital marketing focus beyond current platforms (Google Ads, Facebook) to retargeting campaigns, venue-specific landing pages, and virtual venue tours to increase direct bookings.

Scale Readiness With 11-50 employees and revenue in the mid-range, pursue mid-market group sales, introduce corporate rate cards, and explore sponsorships or seasonal events to stabilize year-round occupancy.