Golf Partnership Opportunity to upsell corporate retreats and golf-focused events by leveraging Grand View Lodge’s award-winning 54-hole golf complex and recent maintenance partnerships with Bobby Jones Links to attract corporate customers seeking destination golf experiences.

Wedding and Meetings Position Grand View Lodge as a premium all-in-one events destination with full-service conference facilities, spa, wine cellar, and multiple dining outlets to target weddings, reunions, and corporate offsites, aided by a strong historical brand and scenic Northwoods setting.

Wellness Upsell Cross-sell wellness programs and spa packages to leisure and corporate guests, emphasizing the Glacial Waters heritage and lakeside spa ambiance as value-added experiences for retreats, leadership offsites, and incentive trips.

Strategic Growth Capitalize on historical prestige and multi-season demand by targeting national and regional tour operators, luxury travel planners, and associations seeking destination resorts with diverse revenue streams (golf, spa, dining, meetings) to expand bookings beyond local clientele.

Technology Enablement Leverage existing tech stack (Google Cloud, iCIMS, Office 365, marketing tools) to run targeted campaigns for corporate clients, optimize lead nurturing, and streamline event sales workflows, highlighting Grand View’s award status and historic appeal to differentiate from peers.