Product Line Expansion Chloe's Soft Serve Fruit Co. has been consistently expanding its product line to cater to different consumer preferences, such as launching vegan ice cream sandwiches and Mini Cookie Sandwiches. This diversification presents an opportunity to target a wider market segment and increase sales potential.

Direct-to-Consumer Ecommerce The recent launch of direct-to-consumer ecommerce capabilities by Chloe's provides an avenue to reach customers directly, bypassing traditional retail channels. Leveraging this direct sales channel can enhance revenue streams and foster deeper customer relationships.

Partnership Opportunities With lifestyle pops developed in partnership with Zumba and the launch of Spider-Man themed frozen pops, Chloe's Soft Serve Fruit Co. has demonstrated a willingness to collaborate with popular brands. Exploring more partnerships can open up new sales avenues and increase brand exposure.

Customer Engagement Chloe's commitment to creating dairy-free, plant-based, and gluten-free frozen novelties resonates with health-conscious consumers. Emphasizing these qualities in marketing efforts can enhance customer engagement and loyalty, translating into increased sales.

Tech-Driven Marketing By utilizing a tech stack that includes tools like Site Kit, Shopify, and jQuery, Chloe's Soft Serve Fruit Co. showcases a tech-forward approach. Leveraging technology for targeted marketing campaigns and personalized customer experiences can help drive sales growth and brand visibility.