Buyer profile Target CHOICE Administrators based on its position as a leading Health Care Exchange developer and administrator serving mid-sized employers. Leverage partnerships with Modera to cross-sell flexible, cost-effective health plan solutions and administrative services to employers seeking compliant, scalable benefits programs.

Expansion leverage capitalize on growth signals from recent collaborations and long-standing experience since 1996 to propose expanded benefits categories, including voluntary benefits and ancillary options, to broaden employer budgets and improve enrollment outcomes.

Tech enablement Position digital tooling and data privacy/compliance capabilities (Salesforce, SiteCatalyst, TrustArc, Cloudflare, UKG) as a differentiator to streamline enrollment, reporting, and regulatory compliance for sponsors seeking efficient health benefits administration.

Financial health With substantial revenue in the hundreds of millions and a broad employer base, target mid-market to large SMBs that need scalable administrative infrastructure to maintain affordable budgets while expanding coverage options.

Competitive move Highlight CHOICE's established market presence and partner ecosystem to win clients currently using or evaluating platforms from peers like Justworks, Collective Health, or HealthSherpa, emphasizing flexibility, cost control, and enrollment decision support.