Nonprofit care network Choice in Aging operates as a nonprofit partner with a long history since 1949, serving tens of thousands of adults and families, highlighting potential for partnerships with grantors, grants, and sponsorships to expand community-based programs.

Integrated care programs The organization runs three care programs (Adult Day Health Care, MSSP home-based case management, and CCT transitions) indicating opportunities to cross-sell additional home-based and community services, care coordination offerings, or value-added programs to existing clients and referrals.

Medicaid and Medi-Cal focus MSSP and CCT funding streams show reliance on government programs, suggesting sales opportunities in Medicaid/Medicare alignment services, dual-eligibility coordination, and technology or consulting to optimize reimbursement and compliance.

Tech stack ready Existing digital footprint with Shopify, Google tools, and WordPress translations indicates openness to tech-enabled partnerships, telehealth integrations, and analytics enhancements that could streamline operations and marketing for partner programs.

Mid-market scale With 11-50 employees and revenue in the 10M-25M range, the company sits between small nonprofits and larger care networks, presenting a target for scalable solutions such as program management software, staffing optimization, and community outreach services tailored to mid-market healthcare nonprofits.