Strategic partnership leverage Choice Ticketing is part of a larger theater ecosystem through acquisition by Shubert Ticketing, offering potential cross-sell opportunities with broader telecharge and venue services, as well as access to a larger enterprise network for enterprise ticketing and event marketing solutions.

SMB to mid-market focus With a small team and revenue in the low millions, there is an opportunity to upsell scalable CRM driven ticketing, marketing, and fundraising modules to similar small-to-mid-size performing arts organizations seeking bundled solutions with strong support.

PCI security alignment Recent Bluefin PCI encryption partnership signals priority on secure payments; target additional performing arts groups and venues looking for compliant, secure transactions integrated into ChoiceCRM for higher trust and conversion.

Geographic and niche expansion The combined capabilities of Shubert and Choice enable exploitation of geographic location data to service niche marketplaces; sales motions can target regional theater companies, festivals, and venue groups seeking tailored localized offerings.

Integrated tech stack advantage A diverse tech stack including Google Ads, HubSpot Analytics, Snowplow, and cloud services supports data-driven marketing and CRM workflows; use this to position a modern, all-in-one platform that reduces vendor silos for prospective customers.