Tech Modernization CHOICE already runs a modern CMS (Sitecore) and supports WooCommerce Subscriptions, signaling a solid digital foundation. There is an opportunity to deepen CMS optimization and integrate membership data with content and campaigns to enhance member experience and monetization.

Membership Growth As a large nonprofit with a recurring donation model, CHOICE can benefit from enhanced donor management, automation, and analytics. Propose CRM and marketing automation integrations that connect Gravity Forms, site analytics, and WooCommerce subscriptions to boost conversion, retention, and lifetime value.

Data Enablement In-house labs and investigative journalism imply strong data needs. Offer analytics, data visualization, and secure data collaboration tools to streamline testing workflows, publish compelling findings, and demonstrate impact to supporters.

Security Compliance A security-forward posture with safeguards like HSTS suggests openness to security services. Opportunities include security audits, identity and access management, privacy compliance, and budget-conscious ongoing security operations for donor transactions and data.

Strategic Partnerships CHOICE sits among well-known consumer advocacy peers. There is potential for strategic partnerships with analytics, content distribution, and nonprofit technology vendors to amplify testing programs, broaden reach, and create co-branded fundraising or awareness campaigns.