Insights

Strong Consumer Advocacy Which? has established itself as a prominent independent consumer advocacy organization in the UK, making it a valuable partner for brands seeking credibility and trust with consumers through partnerships or sponsorship opportunities aligned with consumer rights.

Digital Engagement Potential With a robust technology stack and an active digital presence, Which? offers opportunities for tech companies and digital service providers to collaborate on improving consumer protection tools, online security solutions, or digital payment integrations.

Partnership Opportunities Recent collaborations with sectors like UK Theatre and the music industry suggest Which? is open to sector-specific campaigns, presenting sales opportunities for companies in entertainment, ticketing, or event security solutions to enhance consumer safety and trust.

Expanding Reach Initiatives such as improving banking penetration across numerous Panchayats indicate a focus on financial inclusion, opening potential for financial technology firms and banking service providers to offer tailored solutions and expand their market reach.

Financial Stability With a revenue range of 50 to 100 million dollars, Which? demonstrates solid financial health, creating opportunities for service providers and solution vendors targeting sizeable, socially impactful non-profit organizations seeking scalable partnerships.

Which? Tech Stack

Which? uses 8 technology products and services including Spirehost S1, Amazon EC2, Open Graph, and more. Explore Which?'s tech stack below.

  • Spirehost S1
    Cloud Hosting
  • Amazon EC2
    Cloud Infrastructure Computing
  • Open Graph
    Content Management System
  • macOS
    Operating Systems & Computing Languages
  • Prodpad
    Product Information Management
  • JavaScript
    Programming Languages
  • Zuora
    Recurring Billing
  • Express
    Web Frameworks

Media & News

Which?'s Email Address Formats

Which? uses at least 1 format(s):
Which? Email FormatsExamplePercentage
First.Last@which.co.ukJohn.Doe@which.co.uk
71%
FLast@which.co.ukJDoe@which.co.uk
24%
First@which.co.ukJohn@which.co.uk
3%
FirstLast@which.co.ukJohnDoe@which.co.uk
2%

Frequently Asked Questions

Where is Which?'s headquarters located?

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Which?'s main headquarters is located at 2 Marylebone Road London, England nw1 4df United Kingdom. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Which?'s phone number?

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You can contact Which?'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Which?'s official website and social media links?

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Which?'s official website is which.co.uk and has social profiles on LinkedIn.

What is Which?'s SIC code NAICS code?

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Which?'s SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does Which? have currently?

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As of May 2026, Which? has approximately 971 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: E. B.Chief Executive Officer: P. V.Chief Product & Technology Officer: S. P.. Explore Which?'s employee directory with LeadIQ.

What industry does Which? belong to?

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Which? operates in the Non-profit Organizations industry.

What technology does Which? use?

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Which?'s tech stack includes Spirehost S1Amazon EC2Open GraphmacOSProdpadJavaScriptZuoraExpress.

What is Which?'s email format?

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Which?'s email format typically follows the pattern of First.Last@which.co.uk. Find more Which? email formats with LeadIQ.

When was Which? founded?

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Which? was founded in 1957.

Which?

Non-profit OrganizationsEngland, United Kingdom501-1000 Employees

Which? is the UK’s consumer champion. As an organisation we’re not for profit and all for protecting consumers – a powerful force for good, here to make life simpler, fairer and safer for everyone. 
 
We stand up for what’s right for consumers, their experiences drive us to make things better. Our research gets to the heart of the consumer issues that matter, and our expert advice is completely impartial. Same goes for our product reviews – our rigorous tests and expert recommendations help consumers to make better decisions. 
 
We investigate and make change happen -  from tackling online scams to campaigning for safer products, we’re the independent consumer voice that influences politicians and lawmakers and holds businesses to account. We are not influenced by third parties - we never take advertising or accept freebies from manufacturers. 
 
Everything we do is about championing consumers. We’ll always be on their side, fighting their corner and working to make them more powerful.

You’ll find our latest  job opportunities at  https://jobs.which.co.uk/jobs/.

Section iconCompany Overview

Headquarters
2 Marylebone Road London, England nw1 4df United Kingdom
Phone number
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
1957
Employees
501-1000

Section iconFunding & Financials

  • $50M$100M

    Which?'s revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Which?'s revenue is estimated to be in the range of $50M$100M

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