Insights

Strong Consumer Advocacy Which? is a well-established UK consumer champion with a reputation for impartial research, product testing, and influencing policy changes, making it a trusted partner for brands seeking to improve consumer trust and demonstrate transparency.

Digital Engagement Tools The organization utilizes a range of technologies including Google Hosted Libraries, Stripe, and Java, indicating a focus on robust digital platforms that could present opportunities for tech solution providers aiming to support consumer-oriented initiatives.

Recent Strategic Movements Leadership changes, such as departures of key executives, suggest ongoing strategic realignments that may open doors for innovative partnerships or consultancy services to enhance organizational effectiveness.

Community Outreach Initiatives The recent scheme to improve banking penetration in numerous Panchayats demonstrates a commitment to social impact, providing opportunities for financial service providers and tech firms that can support grassroots financial inclusion efforts.

Market Position & Funding With revenue estimated between 25 and 50 million USD and a competitive position alongside organizations like Trustpilot and Consumer Reports, Which? presents a viable partner for platforms offering consumer data analytics, review systems, or reputation management solutions.

Which? Tech Stack

Which? uses 8 technology products and services including Google Hosted Libraries, DBT, Stripe, and more. Explore Which?'s tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • DBT
    Continuous Integration
  • Stripe
    Payment Processing
  • Java
    Programming Languages
  • C++
    Programming Languages
  • Zuora
    Recurring Billing
  • Express
    Web Frameworks
  • CSS
    Web Tools And Plugins

Media & News

Which?'s Email Address Formats

Which? uses at least 1 format(s):
Which? Email FormatsExamplePercentage
First.Last@which.co.ukJohn.Doe@which.co.uk
70%
FLast@which.co.ukJDoe@which.co.uk
25%
First@which.co.ukJohn@which.co.uk
3%
FirstLast@which.co.ukJohnDoe@which.co.uk
2%

Frequently Asked Questions

Where is Which?'s headquarters located?

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Which?'s main headquarters is located at 2 Marylebone Road, London, Greater London NW1 4DF, GB. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Which?'s phone number?

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You can contact Which?'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Which?'s official website and social media links?

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Which?'s official website is which.co.uk and has social profiles on LinkedIn.

What is Which?'s NAICS code?

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Which?'s NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does Which? have currently?

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As of October 2025, Which? has approximately 946 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: E. B.Chief Executive Officer: P. V.Chief Product & Technology Officer: S. P.. Explore Which?'s employee directory with LeadIQ.

What industry does Which? belong to?

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Which? operates in the Non-profit Organizations industry.

What technology does Which? use?

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Which?'s tech stack includes Google Hosted LibrariesDBTStripeJavaC++ZuoraExpressCSS.

What is Which?'s email format?

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Which?'s email format typically follows the pattern of First.Last@which.co.uk. Find more Which? email formats with LeadIQ.

When was Which? founded?

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Which? was founded in 1957.
Which?

Which?

Non-profit OrganizationsUnited Kingdom501-1000 Employees

Which? is the UK’s consumer champion. As an organisation we’re not for profit and all for protecting consumers – a powerful force for good, here to make life simpler, fairer and safer for everyone. 
 
We stand up for what’s right for consumers, their experiences drive us to make things better. Our research gets to the heart of the consumer issues that matter, and our expert advice is completely impartial. Same goes for our product reviews – our rigorous tests and expert recommendations help consumers to make better decisions. 
 
We investigate and make change happen -  from tackling online scams to campaigning for safer products, we’re the independent consumer voice that influences politicians and lawmakers and holds businesses to account. We are not influenced by third parties - we never take advertising or accept freebies from manufacturers. 
 
Everything we do is about championing consumers. We’ll always be on their side, fighting their corner and working to make them more powerful.

You’ll find our latest  job opportunities at  https://jobs.which.co.uk/jobs/.

Section iconCompany Overview

Headquarters
2 Marylebone Road, London, Greater London NW1 4DF, GB
Phone number
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
1957
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    Which?'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Which?'s revenue is estimated to be in the range of $25M$50M

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