New Model Momentum Recent arrivals of the 2024 GMC Terrain and 2023 Ram 2500 indicate active demand for SUVs and heavy‑duty pickups; leverage local campaigns, test‑drive events, and bundled financing or service offers to convert interest into sales.

Fleet Opportunities The presence of heavy‑duty Ram 2500 models suggests potential for local small‑business fleet sales and contractor partnerships. Target construction, landscaping, and service companies with fleet pricing, maintenance plans, and OEM‑certified service to win contracts.

Local Market Expansion Situated in Kirkwood, MO with a broader Chris Auffenberg footprint offers cross‑location lead sharing and enhanced local SEO opportunities. Focus on Google Maps optimization, localized advertising, and cross‑selling to nearby markets for both new and service business.

Digital Engagement Leverage the dealership’s digital stack to run video vehicle tours, digital financing options, and retargeting campaigns aimed at showroom visits and service retention.

Aftersales Growth Expand aftersales revenue through maintenance plans, extended warranties, and parts/services upsells, using loyalty programs to drive repeat visits and maximize lifetime value per customer.