Expanding Network through Acquisitions The Christian Reformed Church in North America has recently expanded its presence by acquiring assets from institutions like Cornerstone University and partnering with organizations like Poiema Publicaciones. These acquisitions and collaborations indicate potential sales opportunities by leveraging the extended network and resources.

Utilizing Technology for Church Engagement With a tech stack that includes platforms like Drupal, Google Workspace, Vimeo, and more, CRCNA demonstrates a commitment to utilizing technology for church engagement. Sales professionals can explore opportunities to offer tech-related solutions or services to enhance CRCNA's digital capabilities and interactions with congregations.

Launching Specialized Funds for Congregations The launch of the Church Engagement Fund by CRCNA to support congregations during the COVID-19 pandemic showcases a willingness to invest in community initiatives. Sales professionals could pitch relevant financial or support services tailored to aid CRCNA congregations and align with their funding objectives.

Strong Community Engagement Initiatives CRCNA's partnerships with organizations like Wellspring Adult Day Services and Etcweb reflect a commitment to community engagement and support. Sales representatives can consider proposing collaborations centered on community-focused projects or services to further enhance CRCNA's outreach efforts.

Financially Stable in the Religious Sector As a religious institution with revenues estimated at $50-100 million, CRCNA demonstrates financial stability within the sector. Sales professionals targeting niche markets or sectors related to religious institutions may find opportunities to provide services or products tailored to the financial capacity and needs of CRCNA.