Greener gifting Leverage the ENERGY STAR collaboration to upsell eco-friendly lighting bundles and certified products to sustainability-conscious customers, expanding value-added offerings and premium pricing opportunities.

Seasonal to year-round Capitalize on the year-round demand for lights and decor by offering versatile, all-season lighting solutions, event décor packages, and maintenance or replacement subscriptions to increase average order value through cross-sell.

Mid-market focus Position as a scalable supplier for mid-size retailers and corporate buyers seeking large commercial Christmas trees or bulk lighting solutions, leveraging the company’s proven capacity and regional production strength.

Digital growth Expand digital marketing and automation partnerships (Google Ads, AdRoll, Klaviyo) to optimize mid-funnel leads from homeowners and businesses, while introducing onboarding demos and rapid quote workflows for quicker conversions.

Trusted locality Highlight Alpharetta-based customer service as a differentiator for high-touch sales and post-purchase support, offering regional installation coordination and service add-ons to improve retention and referrals.