Luxury Focus Christopher Duquet specializes in offering high-end engagement and wedding rings, positioning it as a premium jewelry retailer. This focus presents opportunities to target luxury consumers and upscale gifting channels.

Market Niche As a boutique jewelry store with a small team, the company can capitalize on personalized customer service and exclusivity to attract discerning clients seeking bespoke experiences within the competitive Chicago luxury market.

Digital Presence The company's utilization of multiple digital tools and SEO strategies suggests a growing online presence. Expanding digital marketing efforts could help reach a broader audience, including high-net-worth individuals outside of Chicago.

Competitive Positioning Compared to major players like Tiffany & Co. and Cartier, Christopher Duquet can leverage its local expertise and personalized service to differentiate itself and build loyalty among clients seeking customized jewelry.

Growth Opportunities With a revenue potential up to 10 million dollars, there’s room for expansion through partnerships, online sales, or new collections aimed at high-income demographics, especially by emphasizing craftsmanship and exclusivity.