Innovative Solutions Chroma Systems Solutions offers a broad range of advanced power test instruments and automated testing systems, indicating a strong opportunity to sell complementary hardware, software upgrades, and custom solutions to companies in industries like electric vehicles, renewable energy, and aerospace that require precise power testing and characterization.

Industry Expansion Recent product launches including high-density Bidirectional DC Power Supplies, regenerative electronic loads, and software platforms demonstrate Chroma’s focus on cutting-edge power technology, providing opportunities to target organizations seeking the latest in efficient and flexible power testing equipment.

Market Focus With applications spanning automotive, medical, solar, and military sectors, sales teams can target these specific industries for deployment of Chroma’s solutions, emphasizing how their products meet rigorous industry standards such as ISO, and support innovative development projects.

Geographic Growth The company’s recent expansion with a new facility in Austin, Texas suggests a growing regional demand and presence in the U.S. market, offering opportunities for local sales efforts and regional customer support initiatives to capitalize on increased market penetration.

Technological Leadership Chroma’s commitment to advancing testing technology through software like PowerPro 5 and regenerative systems positions it as an attractive partner for organizations seeking state-of-the-art testing solutions, opening doors for cross-selling integrated systems and ongoing service agreements.