Market Leadership Leverage Fluke Calibration’s leadership in precision instrumentation and metrology to target calibration labs and National Metrology Institutes with premium instruments, extended service plans, and co-marketing pilots that drive long-term, high-value contracts.

New Product Upsell Capitalize on the September 2024 launch of high-performance multi-product calibrators by offering complementary accessories, software add-ons, and tiered service agreements to labs expanding their calibration capabilities.

Software Analytics Promote calibration data management and software integration as a differentiator for larger labs, offering enterprise packages with compliant records, asset tracking, remote diagnostics, and ERP/MES integrations.

Channel Partnerships Expand reach through channel partnerships and distributors, crafting co-selling programs and joint demonstrations that align with mid-market labs and institutions, leveraging proximity to industry peers.

Global Footprint Strengthen global service footprint by establishing regional hubs and on-site support from the U.S. base, messaging faster turnaround times, local calibration capabilities, and compliance for international customers.