EV Testing Expansion Chroma’s recent launch of the Chroma 8000 EV & EVSE automated test system signals a strong demand focus on high-power EV charging infrastructure. This presents cross-sell opportunities for automated test systems, high-current DC sources, and software platforms to support multi-connector testing and charging communication validation for automotive OEMs and charging network providers.

Battery & Regenerative Focus With new offerings like the 11210 Battery Cell Insulation Tester and regenerative DC electronic loads, there is a clear emphasis on battery safety, insulation integrity, and regenerative testing. Opportunities exist to upsell integrated test solutions for battery manufacturers, cell suppliers, and PDU/module test labs seeking end-to-end battery validation and compliance testing.

Power Proficiencies The launch of the PowerPro 5 software platform enhances test orchestration, data logging, and automation capabilities. This opens doors for customers needing scalable software-driven test workflows, integration with existing MES/PLM environments, and advanced analytics for design verification across automotive, aerospace, and renewable energy sectors.

Scale & Global Reach As a global provider with extensive manufacturing and service capabilities and a mid-size employee base, Chroma can position as a reliable partner for multinational R&D centers and regulated markets (aerospace, defense, medical). Target large engineering groups and labs seeking turnkey test systems with local support and customization options.

Market Momentum Chroma’s diversified applications spanning chargers, DC-DC converters, solar, fuel cells, and PV arrays align with current market trends toward electrification and renewable energy. This creates cross-sell potential for energy storage, charging infrastructure validation, and regulatory testing across commercial and military end-markets.