Growth potential Small IT services firm with limited headcount yet revenue between $1M and $10M indicates potential for scalable IT modernization and managed services engagements as they scale.

Cloud and tools Tech stack shows reliance on cloud and collaboration platforms (Shopify, Google Workspace) presenting upsell opportunities in cloud migration, automation, security hardening, and productivity tooling optimization.

Security focus Use of FingerprintJS suggests interest in client-side security and fraud prevention; align security hardening, identity management, and access governance offerings.

Mid-market alignment Revenue magnitude and employee range position them near mid-market IT services, indicating sales plays around scalable infrastructure, IT consulting, and digital transformation aligned with larger enterprise needs.

Geographic focus Lansing, Michigan base provides a foothold in the Midwest market; explore regional expansion services, on-site and hybrid support models, and local partner ecosystems.