AI data center Sonoco is expanding wood reels manufacturing and assembly capacity to meet growing demand driven by AI data center growth and power grid modernization, presenting an opportunity to offer high-value packaging solutions and related materials or logistics services for critical infrastructure projects.

Sustainability edge As a recognized leader in sustainable metal and paper packaging with ongoing emphasis on Better Packaging. Better Life., there is a sales opening to position circular economy, recycled content, and sustainable packaging solutions to brands prioritizing ESG and climate leadership.

Financial health With substantial annual sales and strong productivity and cost controls contributing to earnings beats, there is room to discuss value-based packaging offerings that optimize total cost of ownership, reduce waste, and improve supply chain resilience for large multi-site customers.

Global footprint Sonoco operates 265 locations in 37 countries and serves well-known brands, indicating opportunities to upsell cross-regional packaging solutions, co-design capabilities, and localized logistics programs to multinational accounts.

Product diversification Diversifying into integrated metal and paper packaging and recent divestiture activity suggest potential for cross-sell of protective packaging, specialty wraps, and industrial packaging solutions tailored to high-value end markets like power, communications, and consumer brands.