Expanding Certification Reach The Cicerone Certification Program has seen increased participation across diverse segments such as breweries, restaurants, bars, and grocery stores, indicating a broad market opportunity for suppliers and service providers aiming to target qualified beer professionals.

Digital Learning Growth With recent launches of online courses and digital resources like BeerSavvy and Selling with Cicerone, there is a potential for partnerships with online education providers, tech platforms, and marketing firms to expand their digital engagement offerings.

International Market Potential The introduction of Portuguese translations and dedicated multilingual materials positions Cicerone for further international expansion, especially in regions with growing craft beer markets where partnerships with local distributors and educational institutions could be fruitful.

Content and Certification Sales The program's comprehensive educational resources, including exam syllabi and training kits, present opportunities for sales to hospitality businesses, training centers, and corporate clients seeking to upskill their staff in beer knowledge.

Strategic Partnerships Collaborations with food and beverage brands like Noodlebarnyc suggest an openness to co-branding and experiential marketing opportunities, creating avenues for cross-promotions and joint campaigns with beverage and food companies interested in targeting beer-savvy audiences.