Upscale Experience Cigar & Fine Spirits targets a niche upscale market with a focus on premium cigars, spirits, and wine, presenting opportunities to promote high-end product lines and exclusive memberships or events for affluent consumers.

Event Promotion The company hosts frequent tasting events, live music, and outdoor patio activities, offering avenues to introduce new products through sponsored tastings or partnership packages aligned with their entertainment offerings.

Digital Engagement With a presence on social media and a website, there is potential to expand digital marketing efforts, leveraging online channels to increase brand awareness, promote events, and attract local clientele interested in cigar and spirits experiences.

Local Market Focus Located in Auburn's Moore's Mill area and serving a small community, tailoring targeted local advertising or exclusive locally-themed promotions can strengthen customer loyalty and drive repeat purchases.

Complementary Retail Adjacent to The Cellar wine lounge, there is an opportunity to cross-promote wine and cigar pairings or bundled offerings, encouraging higher basket sizes and diversified product sales to existing guests.