Digital Upgrade As a boutique hospitality operator with a mid-market footprint, Circa 1922 can benefit from modernizing its tech stack (property management, point-of-sale, customer relationship management) and guest-facing touchpoints to drive efficiency and guest satisfaction; propose a phased pilot to reduce friction and increase bookings.

Sustainable Ops There is a clear opportunity to implement energy, water, and waste reduction programs, plus local-sourcing initiatives, which appeal to sustainability-minded travelers and can lower operating costs; propose an energy management assessment and supplier partnerships.

Tourism Synergy Located in Wilmington, Circa 1922 can monetize seasonal tourism through partnerships with local attractions and customized packages, dynamic pricing across seasons, and targeted marketing to visitors, increasing occupancy and revenue opportunities during peak times.

Boutique Positioning Position Circa 1922 as a boutique experience with branded guest services and loyalty programs; cross-sell experiences (in-room amenities, curated local experiences) with a CRM and marketing automation to boost guest lifetime value.

Talent Operations With a lean team, there is room for a managed services package covering HR, scheduling, training, and procurement to improve service quality and reduce turnover; offer a bundled solution with implementation support.