Small IT focus Target Cirrus Partners as a potential micro-SME IT services provider with a focus on Apple product support and cloud solutions; offer scalable managed IT, end-user support, and cloud migration services tailored to small teams.

Local Growth Leverage their Greater Madison geographic focus by proposing regional MSP partnerships, on-site support contracts, and local networking opportunities to expand their footprint and cross-sell across local businesses.

Leadership Transition Acknowledge the CEO transition in 2021 and potential continuity concerns; position offerings around executive-level IT strategy, governance, and stable service delivery to reassure clients and win longer-term engagements.

Cloud & Apps Emphasize cloud solutions and Apple ecosystem expertise as differentiators; propose cloud security assessments, device management, MDM, and Apple-centric productivity enablement services to attract SMB customers seeking modern IT support.

Revenue Upsell With revenue in the low-to-mid multi-million range and a lean team, present bundled service packages (monitoring, security, backups, and helpdesk) to increase wallet share, recurring revenue, and higher gross margins.