Diverse Product Portfolio Cision's portfolio includes CisionOne, Brandwatch, and PR Newswire, catering to various needs in PR, corporate communications, and marketing. Leveraging this diversity can open up cross-selling opportunities among existing clients.

Global Market Penetration With over 75,000 companies as clients, including 84% of the Fortune 500, Cision has a strong global presence. Sales teams can target international markets by showcasing the company's track record of serving top-tier organizations.

Strategic Partnerships Cision's exclusive data partnerships provide access to valuable insights. Sales development reps can use these partnerships as a value proposition to attract clients looking for unique and up-to-date consumer and media intelligence.

Technological Innovation Utilizing a tech stack that includes Salesforce CPQ, TensorFlow, and others, Cision demonstrates a commitment to innovation. Sales professionals can highlight the company's tech prowess to connect with prospects seeking cutting-edge solutions.

Similar Company Landscape Identifying similar companies like IQ Media, Brandwatch, and Meltwater can help sales teams target clients already familiar with PR and communication services. Leveraging existing industry relationships can expedite the sales cycle and foster business growth.