Strategic partnerships Leverage Citrus Pear’s existing collaboration with Bashas’ Supermarkets to explore co-branded in-store events, meal kits, or loyalty program integrations that drive in-person engagement and cross-sell freezer meal options.

Expansion opportunities Target regional grocery and retail chains, healthcare facilities, and corporate cafeterias that value healthy, dietitian-guided meals, matching Citrus Pear’s service model to B2B2C or B2B channels for scale.

RD driven value Position offerings around registered dietitian–driven customization and education as a differentiator for wellness-focused organizations, gyms, corporate wellness programs, and senior living facilities seeking tailored meal solutions.

Women leadership Capitalize on recognition as a Utah women-led company to pursue partnerships with women-focused networks, grant programs, and sponsorships that amplify credibility with health and nutrition-forward audiences.

Digital commerce growth Enhance online acquisition by optimizing Klaviyo ecosystems and checkout experiences, and explore expanded digital marketing to convert prospects into recurring customers across local and online communities.