Community Health Position City Market as a local, community-focused grocery hub addressing food deserts in Bay City by highlighting partnerships with local farmers and emphasis on fresh produce, which can attract local farmers seeking reliable market opportunities and potential B2B collaborations.

Nonprofit Advantage Leverage City Market’s 501(c)(3) nonprofit status and SNAP/EBT acceptance to explore grants, sponsorships, and program partnerships with healthcare providers and social services, creating co-branded initiatives that expand reach and drive foot traffic.

Vendor Growth With space for up to 45 vendors and restaurants, target food producers, artisans, and meal-prep brands for pop-up events or rotating stalls, offering turnkey setups, shared branding, and cross-promotion to increase stall occupancy and revenue per square foot.

Local Sourcing Offer partnerships to supply chain and distributors focusing on Bay City and surrounding farms, enabling wholesale fresh produce programs for local restaurants and institutions, while promoting traceability and local economic impact.

Tech Enablement Explore lightweight digital tools and e-commerce enablement (given current GoDaddy usage) to showcase vendor lineups, online pre-orders, and farmer profiles, boosting visibility for vendors and driving pre-sales and event-based traffic.