Insights

Expanding Destination Portfolio CityPASS® has demonstrated growth by launching new city-specific passes like Los Angeles CityPASS and Philadelphia tickets, indicating opportunities to develop and promote additional customized packages for emerging or underrepresented destinations to attract diverse traveler segments.

Strong Brand Loyalty With 25 years of experience and a loyal customer base that appreciates savings and memorable experiences, there is potential to upsell related travel products, premium options, or exclusive experiences to repeat customers and brand advocates.

Mobile Integration The company's focus on mobile ticketing and personalized passes opens doors for partnerships with app developers or local attractions to enhance digital offerings, providing avenues for targeted marketing and integrated service bundles.

Collaborative Opportunities Partnerships like those with Lovebugsandpostcards and Goshen illustrate the potential for joint marketing initiatives or cross-promotions with travel content creators, educational campaigns, and attraction operators to broaden reach and drive sales.

Market Concentration Operating primarily within North American tourist destinations and serving a niche in attraction passes, there is a market opportunity to expand internationally or diversify the product portfolio to include themed or segmented passes targeting specific traveler demographics.

Similar companies to CityPASS®

CityPASS® Tech Stack

CityPASS® uses 8 technology products and services including Google Analytics Enhanced eCommerce, HeadJS, jQuery UI, and more. Explore CityPASS®'s tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • HeadJS
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Web Vitals
    Javascript Libraries
  • Heap
    Mobile Analytics
  • PHP
    Programming Languages
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management

Media & News

CityPASS®'s Email Address Formats

CityPASS® uses at least 1 format(s):
CityPASS® Email FormatsExamplePercentage
First@citypass.comJohn@citypass.com
91%
FLast@citypass.comJDoe@citypass.com
5%
FirstL@citypass.comJohnD@citypass.com
3%
Last@citypass.comDoe@citypass.com
1%

Frequently Asked Questions

Where is CityPASS®'s headquarters located?

Minus sign iconPlus sign icon
CityPASS®'s main headquarters is located at 27 Arrow Root Lane Victor, Idaho 83455 United States. The company has employees across 2 continents, including North AmericaEurope.

What is CityPASS®'s phone number?

Minus sign iconPlus sign icon
You can contact CityPASS®'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CityPASS®'s official website and social media links?

Minus sign iconPlus sign icon
CityPASS®'s official website is citypass.com and has social profiles on LinkedIn.

What is CityPASS®'s SIC code NAICS code?

Minus sign iconPlus sign icon
CityPASS®'s SIC code is 4724 - Travel Agencies NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does CityPASS® have currently?

Minus sign iconPlus sign icon
As of April 2026, CityPASS® has approximately 52 employees across 2 continents, including North AmericaEurope. Key team members include Chief Ecommerce Officer: A. F.Chief Marketing Officer: V. A.Vice President Of Accounting: D. D.. Explore CityPASS®'s employee directory with LeadIQ.

What industry does CityPASS® belong to?

Minus sign iconPlus sign icon
CityPASS® operates in the Travel Arrangements industry.

What technology does CityPASS® use?

Minus sign iconPlus sign icon
CityPASS®'s tech stack includes Google Analytics Enhanced eCommerceHeadJSjQuery UIWeb VitalsHeapPHPreCAPTCHAGoogle Tag Manager.

What is CityPASS®'s email format?

Minus sign iconPlus sign icon
CityPASS®'s email format typically follows the pattern of First@citypass.com. Find more CityPASS® email formats with LeadIQ.

When was CityPASS® founded?

Minus sign iconPlus sign icon
CityPASS® was founded in 1997.

CityPASS®

Travel ArrangementsIdaho, United States51-200 Employees

CityPASS® is a story of two guys we refer to as “the Mikes,” who dreamt of helping travelers see the most famous attractions in America while saving them time and money by creating a pay-one-price discounted bundle of tickets.

What was initially a wild idea—getting the most popular attractions to agree to discount their admission—ultimately worked. And so, 25 years ago, City Pass, Inc., the first company in North America to offer an attraction pass, came to life.

A lot has changed since then, but our company remains small at roughly 40 employees, and it’s still family-owned. And even though our “ticket booklet” has evolved into a mobile ticket, there is much about our company that has stayed the same. What we do and why we do it has never changed and serves as our barometer in our daily decision making and business practices.

CityPASS® tickets became an immediate hit with budget-conscious travelers, so much so that the company has expanded to 15 destinations over the years. We continue to work with our attraction partners to offer a product that our customers find value in. CityPASS® travelers appreciate not only the savings they get with our products, but also the memories they’ll make and treasure for years to come.

Providing our customers with exceptional service is the backbone of everything we do. We love it when things go right and we hear from our customers through reviews or social channels. And, even though we wish things didn’t go wrong, when they do as we saw in 2020 with Covid-19, we stand by our customers and do what’s right. Without our happy travelers, we don’t exist.

We hope you’ll use CityPASS® tickets on your next vacation and share your experience with us, too. If you have questions or want to connect with us, please contact us.

As we like to say, happy travels.

Section iconCompany Overview

Headquarters
27 Arrow Root Lane Victor, Idaho 83455 United States
Phone number
SIC Code
4724 - Travel Agencies
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1997
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    CityPASS®'s revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    CityPASS®'s revenue is estimated to be in the range of $100M$250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.