Strategic Partnerships Viator's collaborations with major brands like Amazon, RetailMeNot, and cruise agencies highlight opportunities to expand co-branded marketing campaigns and integrated service offerings, increasing reach and customer engagement.

Expanding Experience Sector With Airbnb entering the experience market as a competitor, there is potential to explore partnerships or develop unique experiences that differentiate Viator and capture a larger share of the growing experiential travel industry.

Technological Integration Viator’s use of advanced tech stacks and partnerships with AI and smart home platforms present opportunities to develop innovative booking solutions, personalized travel recommendations, and seamless digital customer experiences.

Market Positioning As the largest marketplace for travel experiences with substantial revenue, Viator can leverage its brand to attract niche operators and regional partners aiming to expand their offerings, creating new sales channels.

Growth and Funding Despite moderate funding of $7.6M, Viator’s significant revenue and extensive experience catalog position it well to pursue strategic investments for innovation, marketing expansion, and enhanced technology platforms to drive sales growth.