Acquisition Trend CityRow has been acquired by prominent players in the fitness industry like WaterRower and Hydrow, indicating a growing interest in rowing-based fitness concepts. Leveraging this trend, targeting similar companies for partnership or acquisition discussions could lead to synergistic opportunities.
Technology Integration By successfully integrating its smart rowers with popular tech platforms like Apple Watch, CityRow has enhanced its product offering and customer experience. Utilizing technology partnerships or creating custom integrations with other wearable devices could be a strong selling point to tech-savvy fitness enthusiasts.
Celebrity Endorsements CityRow was backed by notable investors like JW Asset Management and had renowned personalities like NFL player Travis Kelce associated with Hydrow. Leveraging these connections to attract influencers or celebrities to endorse the brand can elevate market visibility and attract a broader customer base.
Employee Engagement With a recent hire of Sharon Fox post a successful Series A funding round, CityRow demonstrates a commitment to strengthening its leadership team. Engaging with key personnel like Sharon Fox, who bring expertise and fresh perspectives, can open doors to potential B2B collaborations or investment opportunities.
Boutique Fitness Differentiation CityRow's unique offering of rowing intervals combined with dynamic sculpting exercises sets it apart in the boutique fitness market. Highlighting this distinctive workout approach in targeted marketing campaigns can attract fitness enthusiasts seeking a novel, effective exercise regimen, presenting strong sales opportunities.
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15K$1BCITYROW uses 8 technology products and services including Google Ads, Impact, Google Ads Conversion Tracking, and more. Explore CITYROW's tech stack below.
| CITYROW Email Formats | Percentage |
| First.Last@cityrow.com | 70% |
| First@cityrow.com | 21% |
| FirstLast@cityrow.com | 7% |
| FirLast@cityrow.com | 2% |
Wellness and Fitness ServicesNew York, United States11-50 Employees
It’s rowing – and so much more. CITYROW is a boutique fitness studio offering a one-of-a-kind workout that combines rowing intervals on sexy, water-based row machines with dynamic sculpting exercises for the perfect balance of cardio and strength training. Since opening in early 2014, CITYROW has amassed a devoted following and earned raves from Vogue, Harper's Bazaar, Details and more
Company Overview
Funding & FinancialsCITYROW has raised a total of $12M of funding over 6 rounds. Their latest funding round was raised on Jul 20, 2021 in the amount of $12M.
CITYROW's revenue is in the range of $10M
Funding & FinancialsCITYROW has raised a total of $12M of funding over 6 rounds. Their latest funding round was raised on Jul 20, 2021 in the amount of $12M.
CITYROW's revenue is in the range of $10M
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