Market positioning Target regional hospitality buyers by highlighting the Finger Lakes tourism corridor and curated local experiences to drive group travel, wedding blocks, and event bookings for Clarion Elmira Horseheads.

Tech enabled Leverage the existing tech stack (AppNexus, Simpli.fi, Microsoft 365 Copilot) to launch targeted digital campaigns for leisure and business travelers, while proposing enhanced data analytics and low-friction booking experiences.

Growth opportunities Position for expansion partnerships with tourism boards and nearby attractions to bundle stay packages with wineries, parks, and museums, creating differentiated value for both leisure guests and corporates.

Cost efficient Emphasize affordability and regional appeal to attract price-sensitive travelers and extended-stay segments, aligning with the property’s revenue tier and potential cross-sell with nearby amenities.

Partnership leverage Propose collaboration with Experience platforms and college football initiatives to unlock sponsored gameday packages, leveraging recent Choice Hotels marketing momentum and the Experiences website.