Acquisition synergy Perficient acquired Clarity Consulting in 2016, indicating potential cross-sell opportunities between Perficient’s broader technology and management consulting services and Clarity’s Microsoft cloud, custom development, and digital experience capabilities.

Microsoft-focused stack Clarity uses Microsoft 365, ASP.NET, IIS, and cloud capabilities; leverage this to position integrated cloud modernization, custom development, and DX enhancements for clients already invested in Microsoft ecosystems.

SME to mid market With 51-200 employees and a revenue range of 25–50 million, target expanding mid-market clients in need of digital experience design, cloud deployments, and integration services to scale operations.

Digital experience growth Clarity’s specialization in digital experience design and cloud implementations presents a pathway to upsell full-stack digital transformation, including analytics, UX improvements, and customer/supplier portal enhancements.

Tech stack expansion Current tech landscape includes Zendesk, Google Analytics, and Azure; opportunities exist to augment with advanced data analytics, AI-driven customer support, and cloud-native modernization to increase efficiency and retention.