AI and GPUs Claro is actively investing in AI for SMEs, including launching GPU rental at Web Summit Rio 2026 and announcing a broader R$1 billion AI investment for small and medium enterprises, presenting a clear cross-sell opportunity for AI infrastructure, cloud services, and data analytics solutions.

Rural and IoT Partnerships like RuralPilot with ZTE to expand rural network coverage in the Amazon region indicate a need for scalable connectivity and IoT enablement, creating potential upsell paths for edge devices, industrial connectivity, and managed network services.

Entertainment and Fintech Claro already offers a diversified ecosystem including Claro music, TV, books, video, gaming, and Claro Pay, suggesting opportunities to upsell premium content bundles, monetization platforms, digital wallets, and integrated advertising solutions to strengthen customer stickiness.

Set-Top and hardware Launch of a new generation 4K Ultra HD STB with intelligent voice control and high-speed connectivity signals ongoing demand for advanced home entertainment devices and related services, opening cross-sell potential for content, apps, and home networking gear.

Strategic M&A and growth Claro's active M&A and investment posture, including potential acquisitions and large-scale expansions, alongside a broad regional footprint with 83 million customers, presents a fertile landscape for enterprise sales, professional services, and strategic partnerships in network, cloud, and security solutions.