Market Leadership As a leading media company with over 70 years of experience in print and digital journalism in Argentina, Clarín has a strong and trusted brand presence that offers extensive opportunities to engage with a wide and engaged audience across multiple content formats.
Digital Transformation Since launching its digital subscription system in 2017, Clarín has demonstrated a commitment to digital innovation, providing potential avenues for integrated advertising, content monetization, and technological collaborations to enhance audience engagement.
Technological Adoption Utilizing advanced ad tech tools such as Amazon Advertising and Chartbeat, Clarín is well-positioned to leverage data-driven advertising solutions, offering targeted marketing opportunities to brands seeking to reach Argentine consumers effectively.
Content Diversification With over 25 editorial products and recent initiatives like Corona Zombies, Clarín is expanding its content portfolio into entertainment, which provides potential cross-promotional and content partnership opportunities for brands aiming at broadening their reach.
Financial Scale Generating revenue between 100 million and 1 billion dollars, Clarín represents a substantial market presence that can accommodate sizable advertising campaigns, sponsorship deals, and strategic partnerships to drive brand visibility within Argentina's media landscape.