Event Sponsorship Clean Lakes Alliance operates multiple annual public events around Madison’s lakes (Loop the Lake Bike Ride, Frozen Assets Festival, Mendota Freeze Contest, Frozen Assets 5K) and recently launched a free digital experience pass, signaling strong sponsorship opportunities and potential for event tech, digital ticketing, and cause-driven activations with corporate partners.

CSR Partnerships With active collaboration across state, county, and local government agencies, waterway user groups, businesses, and community nonprofits, there are clear openings for CSR platforms, grant management tools, and data-sharing solutions that demonstrate impact to funders and regulators.

Donor Platform Current Stripe-based donation setup and a digital-first fundraising approach align well with opportunities to offer donor relationship management, recurring giving programs, CRM integrations, analytics dashboards, and cross-channel campaigns tied to events and education initiatives.

Regional Data A regional watershed focus with diverse stakeholders suggests demand for environmental data management, reporting dashboards, stakeholder collaboration portals, and partnership-oriented solutions to support advocacy, program measurement, and government reporting.

Marketing Analytics Active web presence and digital readiness, including Open Graph, JSON-LD, Google Analytics, and Google Search Console, create a runway for marketing optimization services, SEO improvements, content marketing, and a digital experience platform to boost awareness and fundraising efficacy.