Expansion Presence Clean Origin has been actively expanding its brick-and-mortar presence with new showrooms in the Chicago-area and Houston in 2022 and 2023, indicating a growing customer base that values in-person shopping experiences for ethically sourced jewelry, presenting opportunities for retail partnerships and localized marketing.

Mergers and Acquisitions The recent acquisition of Clean Origin by Grown Brilliance suggests industry consolidation and increased market interest in lab-grown diamonds, potentially opening avenues for collaborative ventures, cross-promotions, or strategic alliances in the ethical jewelry segment.

Digital Engagement Strategies Utilizing a range of digital marketing tools such as Google Analytics, Klaviyo, and Yotpo reviews, Clean Origin is well-positioned to leverage targeted advertising and customer engagement campaigns, which can be expanded through advanced analytics and personalized outreach to boost online sales.

Funding and Growth With a $20 million equity investment from a major luxury conglomerate, Clean Origin is poised for accelerated growth, providing sales teams with opportunities to position complementary luxury brands and services that align with its focus on ethically sourced, lab-grown jewelry.

Market Differentiation As a third-generation family business specializing exclusively in lab-grown diamonds, Clean Origin appeals to ethically conscious consumers seeking high-quality, affordable luxury jewelry, making it a prime prospect for partnerships with eco-friendly and sustainable product brands.