Local delivery strength Leverage Cleats Manufacturing’s Chicago location and fleet capabilities to position as a reliable local supplier for HVAC sheet metal duct and fittings, emphasizing on-time delivery and regional service coverage to win nearby project bids.

Mid-market potential With 11-50 employees and revenue in the 10–25 million range, target mid-market HVAC and construction contractors who need scalable duct fabrication and timely customization without the overhead of larger fabricators.

Experience credibility Highlight Cleats’ long-standing tenure since 1964 and decades of duct fabrication expertise to differentiate from competitors and win projects that require proven quality and dependable service.

Tech-backed service Promote the use of digital touchpoints and collaboration tools (Google Workspace, Weebly site, social channels) to offer responsive quoting, project updates, and transparent communication, appealing to contractors seeking efficiency.

Competitive positioning Position against similar size firms by pairing competitive pricing with fast delivery and robust customer service, and pursue opportunities with contractors who value cost efficiency and schedule reliability in duct fabrication.