Customer Loyalty Leverage Cloninger Advantage Program to upsell warranty extensions, service packages, and loyalty perks to current owners. Target owners for 72-hour exchange, trade-in evaluations, and referral incentives to drive repeat visits and cross-sell accessories.

Digital Convenience Highlight online self-service capabilities to attract value-conscious buyers and boost online financing approvals. Promote remote trade-appraisals, parts orders, and service scheduling to capture leads before in-store visits.

New Model Focus Capitalize on the 2025 Ford Explorer showcase to generate test-drive events and regional promotions. Use regional marketing to attract customers from nearby towns and convert interest into showroom visits and F&I opportunities.

Local Trust Position as a long-standing, award-winning dealer with strong local recognition to win p2p referrals and community events partnerships. Target neighborhoods with tailored offers and family-oriented financing packages.

Growth signals With mid-market revenue and a sizable local footprint, pursue partnerships with nearby businesses for fleet or corporate sales, and explore cross-sell opportunities with used-vehicle customers through the Cloninger Advantage perks.