Customer Loyalty Leverage Cloninger Ford’s Cloninger Advantage Program to upsell maintenance and service plans, extended warranties, and loyalty referrals to existing customers who value perks like price protection, 72-hour exchange, and complimentary shuttle.

Digital Convenience Capitalize on their online service for trade evaluations, financing pre-approvals, and parts ordering to offer seamless digital-first sales scripts, online-only promotions, and remote financing to attract off-site buyers.

Brand Momentum Target marketing initiatives around the 2025 Ford Explorer launch and regional driving needs to position new-vehicle campaigns, test-drive events, and trade-in incentives to local residents across Hickory and nearby cities.

Strategic Partnerships Propose cross-promotions with local automotive service providers, insurance partners, and parts distributors to expand recurring revenue through maintenance packages, OEM parts sales, and bundled service offers.

Growth Signals Tailor outreach to smaller local businesses and fleets given mid-size employee base and revenue range, offering fleet pricing, service contracts, and scheduled maintenance programs to convert into repeat customers.