Broker network leverage Capitalize on Close Brothers Premium Finance's extensive broker network across the UK and Ireland (over 1,600 brokers) to cross-sell complementary financial products and premium finance offerings to brokers’ existing clients.

Partner ecosystem Highlight opportunities to expand partnerships with underwriting and insurtech platforms, as evidenced by recent partnerships (COBRA Network) and industry collaborations to streamline premium finance access for brokers.

Tech-enabled selling Utilize the tech stack (Salesforce, Drupal, Pardot, Sentry, Wistia) to run targeted ABM campaigns, automate lead nurturing for brokers and insureds, and measure engagement across the broker channel.

Growth & stability Position Close Brothers Premium Finance as a stable, well-backed arm within a larger merchant banking group, offering confidence to brokers and clients seeking reliable premium financing during market fluctuations.

Market expansion Identify opportunities to scale within the insurance premium finance space by targeting segments with higher premium volumes and expanding offerings in personal lines and SME insurance, leveraging existing leadership and industry experience.