What is Direct Line Group's NAICS code?

Direct Line Group's NAICS code is 524 (Insurance Carriers and Related Activities).

Insights

Strategic Acquisition As part of Aviva plc, Direct Line Group benefits from being integrated into a larger insurance ecosystem, presenting opportunities to upsell cross-brand solutions and technology integrations to a broader customer base.

Digital Transformation The company's tech stack, which includes SAP, Python, and Google Analytics, indicates a focus on digital innovation and data-driven decision-making, opening avenues for automation, advanced analytics, and cybersecurity solutions.

Diversity Initiatives Recent efforts to promote inclusivity in engineering and automotive sectors suggest potential for collaboration on diversity and employee engagement programs or sustainability initiatives aligning with social responsibility trends.

Expanding Market Reach With revenues ranging from one to ten billion dollars and a sizable employee base, Direct Line Group represents a significant player in the insurance industry, offering opportunities for enterprise software, compliance solutions, and enterprise services.

Focus on Innovation The company's involvement in campaigns promoting minority engagement highlights a commitment to innovation and social impact, providing prospects for partner programs, CSR solutions, and community engagement tools.

Similar companies to Direct Line Group

Direct Line Group Tech Stack

Direct Line Group uses 8 technology products and services including Tableau, jsDelivr, Amazon, and more. Explore Direct Line Group's tech stack below.

Tableau
Business Intelligence
jsDelivr
Content Delivery Network
Amazon
E-commerce
Apple MacBook Pro
Hardware
Microsoft Office
Office Suites
Windows Server
Operating Systems
Java
Programming Languages
ArcGIS
Visualisation Software

Media & News

Direct Line Group hires Tin Man.
Direct Line Group has appointed Tin Man for a campaign to steer more girls and people from minority groups into mechanical engineering and the automotive sector.
Mar 08, 2019 | www.prweek.com

Direct Line Group's Email Address Formats

Direct Line Group uses at least 3 format(s):

Direct Line Group Email Formats	Example	Percentage
First.Last@directlinegroup.co.uk	John.Doe@directlinegroup.co.uk	94%
FLast@directlinegroup.co.uk	JDoe@directlinegroup.co.uk	3%
Last@directlinegroup.co.uk	Doe@directlinegroup.co.uk	2%
First.Middle@directlinegroup.co.uk	John.Michael@directlinegroup.co.uk	1%
First.Last@directlinegroup.com	John.Doe@directlinegroup.com	99%
FLast@directlinegroup.com	JDoe@directlinegroup.com	1%
First.Last@directlinegroupcareers.com	John.Doe@directlinegroupcareers.com	91%
FiLast@directlinegroupcareers.com	JoDoe@directlinegroupcareers.com	3%
Last.F@directlinegroupcareers.com	Doe.J@directlinegroupcareers.com	3%
FirstLa@directlinegroupcareers.com	JohnDo@directlinegroupcareers.com	3%

Frequently Asked Questions

Where is Direct Line Group's headquarters located?

Direct Line Group's main headquarters is located at London, England United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Direct Line Group's official website and social media links?

Direct Line Group's official website is directlinegroupcareers.com and has social profiles on LinkedIn.

What is Direct Line Group's SIC code NAICS code?

Direct Line Group's SIC code is 6411 - Insurance Agents, Brokers, and Service NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Direct Line Group have currently?

As of June 2026, Direct Line Group has approximately 6K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Risk Officer: J. V.President: S. N.Head Of People | Senior People Partner - Uk General Insurance: A. W.. Explore Direct Line Group's employee directory with LeadIQ.

What industry does Direct Line Group belong to?

Direct Line Group operates in the Insurance industry.

What technology does Direct Line Group use?

Direct Line Group's tech stack includes TableaujsDelivrAmazonApple MacBook ProMicrosoft OfficeWindows ServerJavaArcGIS.

What is Direct Line Group's email format?

Direct Line Group's email format typically follows the pattern of First.Last@directlinegroup.co.uk. Find more Direct Line Group email formats with LeadIQ.

Direct Line Group

Q: How many employees does Direct Line Group have currently?

Direct Line Group has approximately 6K employees.

Q: What technology does Direct Line Group use?

Direct Line Group's tech stack includes Apptio, AWS Glue, Microsoft Power Apps, AppDynamics, Bitbucket.

InsuranceEngland, United Kingdom5001-10000 Employees

Direct Line Group operates as an insurer in the United Kingdom and is headquartered in London. It sits within Aviva plc, with updates and news provided through the Aviva corporate structure. The company serves customers seeking insurance protection and participates in the UK insurance market, addressing risk and coverage needs for individuals and businesses.

In March 2019, Direct Line Group appointed Tin Man for a campaign aimed at encouraging more girls and people from minority groups to pursue opportunities in mechanical engineering and the automotive sector. For the latest developments, information about its activities is carried through Aviva, reflecting the group’s current corporate alignment.