Creative Expansion The company consistently launches seasonal and themed paper collections, such as the gnome series and holiday stories, indicating ongoing opportunities to promote complementary craft products, tools, and personalization services aligned with their new releases.

Collaborative Opportunities Existing partnerships with Cricut and Operation Smile showcase the company’s openness to collaborations, opening avenues for co-branded product lines, exclusive craft kits, and charitable campaigns that can boost engagement and sales.

Digital Engagement The recent launch of virtual events aimed at younger audiences highlights a focus on digital and online community building, suggesting potential for digital marketing campaigns, online workshops, and virtual product demonstrations to drive customer acquisition.

Color Trends Introduction of new colors including the Color of the Year indicates an emphasis on current trends, creating opportunities to target customers interested in trendy, fashionable supplies and to develop limited-edition color palettes.

Market Positioning With a revenue range of up to fifty million dollars and a focus on seasonal and holiday-themed products, there is significant potential to upsell multipack kits, exclusive memberships, and seasonal bundles to both existing and new craft enthusiasts.