Market Expansion Cloud Star's recent partnership with Ralston & Anthony presents a potential opportunity to tap into new markets through advertising agencies. Leveraging this partnership can help in reaching a wider audience and increasing brand visibility.

Product Diversification The introduction of innovative products like the Meat Cravers line and the Wag More Bark Less Philly Cheese Steak Gourmet Beef Jerky demonstrates Cloud Star's commitment to product diversification. Sales teams can leverage these new offerings to attract customers looking for unique and premium pet treats.

Competitive Positioning Cloud Star's merger with Petropics and its strong focus on natural, high-quality ingredients differentiate the company from competitors. Highlighting this unique selling proposition can help sales reps position Cloud Star as a preferred choice in the saturated pet food market.

Sales Channel Expansion The ransomware incident experienced by Cloud Star highlights the importance of secure sales channels. Offering secure online purchasing options and emphasizing data protection measures can enhance customer trust and drive online sales growth.

Industry Expertise The hiring of Nancy Allen as director of title services positions Cloud Star as a company with a strong leadership team. Sales representatives can leverage Nancy's expertise to build credibility and trust with potential clients, showcasing Cloud Star's commitment to delivering exceptional services.