Local Event Focus Position Club Windward as a boutique banquet facility in Lakeland and the greater Bartlett area with strong catering and bespoke décor capabilities. Target weddings, anniversaries, and corporate events. Develop partnerships with local wedding planners, hotels, and event venues to offer turnkey packages that combine tablescapes and customized menus.

Unique Menu Decor Highlight the unique synergy of homemade menu items with curated tablescapes, candles, flowers, and tiered displays. Create premium event design and catering packages that can be sold as turnkey solutions to clients and as add-ons for other venues and corporate clients.

Corporate Growth Capitalize on opportunities for recurring revenue through corporate catering and social functions such as galas, holiday parties, and milestone celebrations. Offer flexible retainer packages, offsite catering, and bundled décor services to attract ongoing business from local organizations and businesses.

Marketing Growth Explore digital marketing and lead generation improvements to raise visibility and capture inquiries. Leverage existing online presence to showcase food and décor, optimize for local search, and implement a simple CRM to track leads from weddings, corporate events, and offsite bookings. Coordinate with planners and venues for cooperative marketing.

Offsite Expansion Formalize offsite and portable decor services and build referral partnerships with home event hosts, planners, and regional venues. Create scalable offerings that can be deployed to client homes or other locations, expanding reach beyond the Club Windward venue with a lean team.