Market expansion CMD Group operates across Ireland and the UK with leadership training and executive coaching, presenting opportunities to upsell cross-border programs, expand to new sectors, and leverage partnerships with Harrison Assessments to deepen client engagements.

High engagement needs With focus on leadership development, management capability, and team development, target mid-sized organisations seeking to improve retention, engagement, and team performance through tailored coaching and development programs.

Analytics leverage As an Authorized Solution Partner of Harrison Assessments, CMD Group can offer talent analytics to identify strengths and development gaps, enabling value-added services such as targeted leadership pathways and data-driven coaching packages.

Stable growth signals Revenue range and 30 years of experience indicate a mature, repeatable sales cycle with potential for annual programs, retainer-style engagements, and expansion of certificates in leadership and management.

Digital and events potential Current tech stack and online/in-person delivery suggest opportunities to upsell blended learning, virtual training expansions, and digital certifications, while leveraging software (HubSpot, Shopify) for nurturing and onboarding programs.