Coach Logic Employee Directory
Sports and Recreation InstructionScotland, United Kingdom2-10 Employees
Coach Logic provides software that helps sports teams streamline analysis, improve communication, and deepen reflection after games. It was founded in 2012 by Andy Muir and Mark Cairns, who bring extensive experience as rugby players, coaches, and educators. Its original platform, Coach Logic Teams, supports collaboration across multiple sports, enabling faster analysis and closer off-pitch connection. The solution is used globally by coaches to facilitate learning and performance improvements. The company has introduced SAM, a coach-development platform designed to help coaches reflect, think more clearly, and grow their skills through analysis, insights, and AI-powered features. Headquartered in Edinburgh, Scotland, it operates with a small team and serves coaches worldwide.