Global Coaching Base Coach Logic's Teams platform is globally recognized and used by thousands of coaches across multiple sports, signaling a large addressable market of SMB clubs and academies for analytics and team collaboration. This positions an opportunity to upsell the coach development tool SAM to existing users and to expand into additional sports.

AI Coaching Growth SAM focuses on coach development with AI powered insights, offering a differentiated value proposition from the core team collaboration tool. This creates sales opportunities to target coaching staff seeking professional development within clubs, academies, and sports organizations.

Lean Platform The company operates lean with a small team yet has a scalable cloud based platform, making it suitable for partnerships, channel sales, and reseller programs to reach more clubs and schools without heavy upfront customization.

UK Export Potential Based in Edinburgh with a global user base, there is clear potential to target UK and European clubs and leagues first, then expand into other regions through partnerships and multi sport adoption.

Data Driven Edge The tech stack shows cloud storage and modern web integrations that can support rich analytics dashboards, performance insights, and seamless communication features that clubs value for on and off pitch collaboration.