Coastal niche Independent agency focused on coastal property risk, presenting a growth opportunity to cross-sell specialized homeowners, flood, and coastal auto coverage to clients in Brunswick and New Hanover counties.

SMB footprint Mid-market and small business exposure with 11-50 employees suggests opportunities to upsell commercial lines, small business packages, and risk management services to local enterprises.

Tech enablement Existing tech stack including WordPress, DocuSign, Azure, Jira, and marketing tools indicates potential for digital onboarding, e-signature driven sales motions, and targeted digital marketing partnerships to scale client acquisition.

Growth potential Revenue in the 50–100 million range signals solid scale with room for expansion into additional product lines, agency partnerships, and expanded service offerings to capture more market share from regional competitors.

Competitive landscape Operate among large regional players and national carriers; leverage independence to position as a personalized, localized alternative with faster quoting and customized coverage for coastal risks.